VIE Branding. In 2025

VIE is a premium leather brand committed to crafting and supplying high-quality leather products with timeless appeal. To elevate their identity and reflect the essence of their brand, they sought a distinctive Logo Mark + Wordmark combination—versatile enough to be used independently yet cohesive when paired.

They entrusted us with this mission, and we approached it with intention, care, and creativity. Through in-depth discovery sessions, multiple strategic meetings, and a clear understanding of their brand values, we collaborated closely with the VIE team to bring their vision to life.

From initial sketch concepts to refined iterations, we navigated the design journey together over two focused days of creative exploration. The result: a bold, elegant, and meaningful visual identity system that encapsulates the spirit of VIE—crafted with purpose and built to last.